Founded by Jaymee Harney in 2019, the company was created out of a deep fascination for all things paper and design. Over the years she has collected paper ephemera from various places, celebrations, & travels and has been making homemade cards for family & friends since 1997. It was a longtime dream of hers to create a collection of minimally designed stationery highlighting neutral tones and simple type. They work with various family owned printers located primarily in Los Angeles & Santa Barbara.